︎ How can identity shift view of a neighborhood from industrial to modern?

70 Charlton is a collection of luxury residences nestled around a private park. Built alongside the conception of Hudson Square, it’s an enclave framed by Tribeca, SoHo, and West Village. From the bustle of Downtown is also a repose; the system reflects the inner and outer worlds, or roaming and returning home.

Agency  Language Dept.
Client  Extell
Photography  Bridget Flemming

Brand Identity, Photography Direction, Print Communications, Web Design