︎ How can identity bring to life an urban development in progress?

347 Bowery is a thirteen-story residence tower designed by with the tactile minimalism of Annabelle Selldorf. With dramatic south and west facing views across Lower Manhattan, it rises to coexist with the dream-like personality of The Bowery through theatricality. The identity draws from the long days of endless summers, with the website conveying the idea of cycles: sunrise and sunset, from urban to intimate.
Agency  Language Dept.
Client  Urban Muse
Photography  Nicholas Venezia, Michael Moran, Rob Kulisek
Renderings  Hayes Davidson

Brand Identity, UX Support